Throw-Back Summer Reading Program Returns with a Digital Twist

In an effort to encourage family literacy, Pizza Hut recently announced their new parent-led summer reading program, Camp BOOK IT! Enrollment is now open for this extension of the popular 90’s BOOK IT! Program in which students can earn prizes for summer reading June through August.

According to Lindsay Morgan, Chief Marketing Officer of Pizza Hut, the BOOK IT! Program was an integral part of the heyday of Pizza Hut, “It’s amazing to now be able to make reading fun for the next generation with great pizza, great books, and engaging activities to fill their summer break,” Morgan said.

Parents c...